Amazon consumer Behaviour Dataset
Unveiling Customer Insights: Analyzing Amazon Consumer Behavior Dataset

Variales: Survey Questions
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1.age= age
2.gender= gender
3.Purchase_Frequency= How frequently do you make purchases on Amazon?
4.Purchase_Categories= What product categories do you typically purchase on Amazon?
5.Personalized_Recommendation_Frequency = Have you ever made a purchase based on personalized product recommendations from Amazon?
6.Browsing_Frequency =How often do you browse Amazon's website or app?
7.Product_Search_Method =How do you search for products on Amazon?
8.Search_Result_Exploration =Do you tend to explore multiple pages of search results or focus on the first page?
9.Customer_Reviews_Importance =How important are customer reviews in your decision-making process?
10.Add_to_Cart_Browsing =Do you add products to your cart while browsing on Amazon?
11.Cart_Completion_Frequency =How often do you complete the purchase after adding products to your cart?
12.Cart_Abandonment_Factors =What factors influence your decision to abandon a purchase in your cart?
13.Saveforlater_Frequency =Do you use Amazon's "Save for Later" feature, and if so, how often?
14.Review_Left =Have you ever left a product review on Amazon?
15.Review_Reliability =How much do you rely on product reviews when making a purchase?
16.Review_Helpfulness =Do you find helpful information from other customers' reviews?
17.Personalized_Recommendation_Frequency =How often do you receive personalized product recommendations from Amazon?
18.Recommendation_Helpfulness =Do you find the recommendations helpful?
19.Rating_Accuracy =How would you rate the relevance and accuracy of the recommendations you receive
20.Shopping_Satisfaction =How satisfied are you with your overall shopping experience on Amazon?
23.Service_Appreciation =What aspects of Amazon's services do you appreciate the most?
24.Improvement_Areas =Are there any areas where you think Amazon can improve?
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Source: https://www.kaggle.com/datasets/swathiunnikrishnan/amazon-consumer-behaviour-dataset/data