Neighborhood Patterns (October 2018)

Neighborhood Patterns by CBG (Census Block Group)

• census_block_group The unique 12-digit FIPS code for the Census Block Group. Please note that some CBGs have leading zeroes. String 130890212151
• date_range_start Start time for measurement period as a timestamp in UTC seconds. Long 1538352000
• date_range_end End time for measurement period as a timestamp in UTC seconds. Long 1541030400
• raw_visit_count Number of visits seen by our panel to this CBG during the date range. Integer 428840
• raw_visitor_count Number of unique visitors seen by our panel to this POI during the date range. Integer 109161
• visitor_home_cbgs This column lists all the origin home CBGs for devices that visited a destination in the CBG listed in the column census_block_group (the destination CBG). The number mapped to each home CBG indicates the number of visitors observed from this home CBG that visited census_block_group during this time period. Home CBGs with less than 50 visitors to census_block_group are not included. JSON {String:Int} {"130890212162":291,"131210101101":272,"131350502123":207,"131350506063":199,"130890212142":188,"131210115033":187,"130890211011":182,"130890212103":177,"131350505461":170,"131350506071":170,"130890212163":169,"131350501081":169,"131350502171":167,"131210101082":163,"130890212132":162,"130890212021":158,"130670313131":152,"131350502132":151,"131350506082":148,"130890212023":144,"132231201011":144,"131210101151":141,"131210102093":140,"131350506081":140,"131210102102":138,"130570905021":136,"131350506092":135,"132231201032":135,"131210101181":135, ..., ...,"130890222041":50}`
• visitor_work_cbgs This column lists all the work-location CBGs for devices that visited a destination in the CBG listed in the column census_block_group (the destination CBG). The number mapped to each work CBG indicates the number of visitors observed with this work CBG that visited census_block_group during this time period. Work CBGs with less than 50 visitors to census_block_group are not included. JSON {String:Int} {"131210101101":987,"131210119002":450,"131210101151":447,"130890212163":396,"131210116211":300,"130670302292":282,"130590004023":278,"131350503103":261,"131210100011":251,"130890212023":247,"131210019002":246,"131210116113":230,"131350503082":207,"130890212103":206,"131210101233":201,"131210116153":198,"131210010012":185,"130890224022":185,"131350503061":183,"131210102043":182,"130890212092":182,"131210010021":177,"131210101222":169,"131210101211":167,"131210100023":166,"131350502121":156,"131210115031":143,"131210102062":142,"130670303321":141,"131210101133":138,"131210116143":137,"130890212091":136,"130670303201":136,"131350502151":131,"131210005001":129,"131210116253":124,"130670303391":124,"131210114211":122,"130670308002":120, ... , ... ,"131350502131":50}
• distance_from_home Median distance from home traveled to CBG by visitors (of visitors whose home we have identified) in meters. Integer 29385
• related_same_day_brand Brands that the visitors to this CBG visited on the same day as their visit to the CBG where customer overlap differs by at least 5% from the SafeGraph national average to these brands. Order by strength of difference and limited to top ten brands. Array ["QuikTrip","Chick-fil-A"]
• related_same_month_brand Brands that the visitors to this CBG visited on the same month as their visit to the CBG where customer overlap differs by at least 5% from the SafeGraph national average. Order by strength of difference and limited to top ten brands. Array ["Chick-fil-A","QuikTrip","walmart","mcdonalds","starbucks","Shell Oil","Publix Super Markets","Waffle House","BP","Chevron"]
• top_brands A list of the the top brands visited in the CBG during the time period. Limited to top 10 brands. Array ["Target","The Men's Wearhouse","Tommy Hilfiger","mcdonalds","T.J. Maxx","Embassy Suites Hotels","Seasons 52", "Nordstrom Rack","PetSmart","Ross Stores"]
• popularity_by_hour A mapping of hour of the day to the number of visits in each hour over the course of the date range in local time. Array [9877,8233,7520,7512,7992,11259,19885,29153,31278,34235,36753,41983,48438,48909,47167,48258,48485,47134,43544,37033,29193,22308,16456,12628]`
• popularity_by_day A mapping of day of week to the number of visits on each day (local time) in the course of the date range.
• Source of Data: https://docs.safegraph.com/docs/neighborhood-patterns